New Google tactics

Most of you will already noticed it. Some days ago Google did a Pagerank update worldwide. A lot of my customers ask me if PR is really that important for having top positions in Google. I believe it’s not.

The most common mistake starters make is that it’s really a page rank and not a site rank. The score is valid per page. Google research your content with a lot of different factors in mind. Your page can have a pagerank of 0 (zero) as lowest value and 10 as highest. Your page can also show a — of n/a which means Google didn’t rank it yet.

Introducing Google +1 (comparable with Facebook’s ‘Like’ button it looks that Google is focussing more and more on interactivity with their searchers.

The happy few that had an invition for http://google.com/+ could see that Google isn’t giving up the battle of social media yet. Previous attempts failed. I’m curious what Google has for surprises for us all.

Google uses a lot of different factors to rank your pages in their searchengine, this will be an extra factor. How important it will become is dependant on the tests to proove what will and will not. My first results with +1 are astonishing. It had positive effect on the positions in Google.